Welcome to another story and another video in my One Company One Story series.

This time, Freyr (FREY).

Here comes the amateur legalese.

I began investing in companies and their stocks in the late 70s, but am Not a certified investment professional.

My style and history of investing is described in Dream. Invest. Live., a book I wrote by request – which came out as the Great Recession (the Second Great Depression) began. Don’t underestimate luck. Oops. https://www.amazon.com/-/e/B0035XVXAA

My personal finance blog (a blog about my finances) is: https://trimbathcreative.net/

I am Not an investment professional. This is Not financial advice. 

By request –

Pardon some repetition but…

Solid power? Why does that matter? Check the previous month’s post about SolidPower.

How about semi-solid power?

Freyr Battery’s “…mission is to accelerate the decarbonization of global energy and transportation systems by producing clean, cost-competitive batteries.” Freyr is still using Lithium-Ion batteries, but better (hopefully). 

Within high-tech industries, it can be easy to continually chase “The Next Big Thing”, but that also can postpone introductions to efficiencies that are available much sooner. As I understand it, Freyr is partnered with a firm that has found a new way of generating Lithium-Ion batteries, and to do so in a way that is simpler, solvent-free, and uses less materials. Cleaner, quicker, and easier to recycle. From the environmental aspect it takes less energy and looks like it creates less waste. From the business side, quicker and simpler are usually better. Time is money and complexity can mean higher costs.

From their web site I get the impression that they are focused on large scale operations like energy storage systems and commercial vehicles. They also mention electric cars (vehicles). It would be odd if they didn’t.

Electric vehicles may be the easiest things to see, but renewables like wind and solar benefit from energy storage during their slack times. Cars are noticeable, but trucks can produce more CO2 because they’re working hard. A car is usually carrying one passenger for relatively short trips. Trucks pull tens of thousands of pounds for hundreds or thousands of miles. Freyr helps both ends of the energy chain: production and consumption.

Want to know more? I do too. Unfortunately, Freyr’s website is almost exclusively words and pictures, but no catchy data. Their partner, 24M Technologies, may have more data, but if I’m going to dive in that far I’ll devote a video to them. (Assuming they are publicly traded.) I suspect the lack of data was a marketing and messaging choice, not one of lacking technical content. I make assumptions.

From the stock market side (which does have data), the company is just under a quarter-million dollar market cap, which is within the size I like. Google Finance is only showing data back to July 2021, when FREY was trading at ~$10. As I type this (March 22, 2024), the stock is ~$1.50. That’s a drop. Net income is negative, but that’s common with new companies and startups. Much of the stock drop has been since November 2022. The price seems to have stabilized since December 2023. A quick glance at social media describes a downturn within the sector, not something specific to FREY. Inconclusive.

Regular viewers and readers may know that I am intrigued by the technology and the sector. Making Lithium-Ion safer, cheaper, and more efficient is good and a natural progression for a technology and industry. I admit to reluctance about Lithium-Ion batteries because competing technologies may soon eclipse them. The new technologies are even more speculative, but they may also be necessary to reach climate goals. It is one reason I don’t have an electric car (but then there’s the money, and reliability in some of the environments I encounter. Check the books I’ve written about twelve-month travel in Washington State’s wilderness. https://www.amazon.com/stores/T.-E.-Trimbath/author/B0035XVXAA)

I don’t know what’s going to happen; but, I hope they survive and thrive. I’ll be watching.

The video: https://www.youtube.com/watch?v=qUTJAlxPIW4